Digital marketing involves promoting products or services using online channels like search engines, social media, email, and websites. SEO (Search Engine Optimization) enhances visibility on search engines, driving organic traffic. Content marketing creates engaging material to inform and attract potential customers. Social media marketing builds brand awareness and fosters customer interaction. Paid advertising, such as PPC, delivers targeted traffic quickly. Email marketing helps nurture customer relationships and drive conversions. Analytics tools measure campaign performance and guide improvements. Digital marketing strategies are data-driven, ensuring more effective targeting and higher ROI.